Nicholas Lising-White is a behavioural analyst at Canvas8. With a degree in human geography from UCL, he is interested in the impact of differing cultural conditions on human behaviour. Outside of work, he can be found meandering between cafes on his bike, testing his culinary skills, and intermittently pottering around a rugby pitch.

People are refusing to accept purpose-washing

Assertive Audiences

People expect brands to rise to society’s challenges

Shared Values

Global

United States

Money

Savings and investments

Banking and payments

While attending a Bipartisan Policy Center panel discussion, the CEO of JPMorgan Chase, Jamie Dimon, suggested that the rich should be taxed more to support those less well-off. Though an old concept, Dimon's comments reflect a shift in perceptions of capitalism as an equitable economic paradigm.