Gen Y and Z TikTok users are reviewing their relationship with alcohol in the form of 'damp drinking'. With 12 billion views on the platform, the movement has tapped into a burgeoning rejection of alcohol and drinking culture, as people prioritise health and choosing their own path.

How is resource nationalism changing snacking? Why is cross-cultural recipe storytelling resonating with foodies? How are ‘damp’ drinkers driving the premiumisation of spirits? In this chapter of the 2024 Expert Outlook, we speak to three experts about how eating and drinking habits are changing.

As Americans seek novel drinking experiences, Raw Wine Club targets natural wine enthusiasts with its premium monthly subscription box. Curated by Raw Wine fair founder and natural wine authority Isabelle Legeron, the club is popular with drinkers striving for wines that break conventions.

More and more Americans are embracing domestically-produced wine from regions beyond the famed vineyards of California, Washington, and Oregon. But what has sparked this newfound appreciation for local vintages with roots in states less-known for producing high-quality wine?