Signal26 Jan 2024
BlackRock’s accessible ad courts bitcoin-curious Boomers

BlackRock has released a refreshingly 'boring' video ad introducing its iShares Bitcoin Trust ETF (IBIT). Doing away with crypto jargon, it’s breaking down financial information in palatable and easy-to-understand ways to appeal to an untapped demographic in the bitcoin landscape – boomers.

BlackRock’s accessible ad courts bitcoin-curious Boomers