Elly Lau is a Behavioural Analyst at Canvas8. With a degree in sociology and Japanese studies from the National University of Singapore, she operates at the intersections of cultural insight, strategy and storytelling. Armed with a uniquely APAC perspective, Elly has conducted research on DIY media in Singapore and East Asian art history. She also writes a music criticism newsletter in her spare time and is a lifelong defender of fangirl culture.

Polarised Populations

People want their identities to be reflected in mainstream culture

Collective Equity

People expect brands to rise to society’s challenges

Shared Values

Australia

Shopping

Community and grassroots

Woolworths Group has announced it will no longer sell any Australia Day-themed products due to cultural sensitivity and declining demand. With trust in business ranking higher than other institutions, people will be expecting companies to uphold their DE&I promises in substantial ways.