Signal17 Jan 2024
Bratz Digital Dolls encourage seamless phygital play

The iconic Bratz dolls have gone digital, signing a deal with Flickplay to create collectible 'Digital Dolls' based on the animated show airing on TikTok. Toy brands are looking to attract digital-first Gen Alphas by designing phygital crossover opportunities that cater to omnichannel play.

Bratz Digital Dolls encourage seamless phygital play