Signal10 Jan 2024
Filson leverages longevity to court the eco-conscious

Filson’s Unfailing resale program sees the brand embrace responsible consumption. Circular practices are increasingly common among fashion’s heavyweights, but Filson shows how brands with a legacy focus on durability have a legitimate leg up when entering the crowded world of resale channels.

Filson leverages longevity to court the eco-conscious