Amid a global uptick in digital-first subcultures that channel Y2K aesthetics, Chinese youth are embracing the ‘bad’ taste associated with older, rural, and working-class people in the country. Beyond simply serving as a form of self-expression, what’s behind this tacky nostalgia trip?

The digital fashion ecosystem is growing exponentially, but what opportunities does the metaverse and NFTs offer for brands? Canvas8 spoke to fashion digital strategist Karinna Grant from The Dematerialised about building an alternative way to experience, create, and consume fashion.

Chinese netizens are debating over the 'Kong Yiji mindset', which refers to university graduates who often look down on blue-collar work. The trend reveals Gen Z’s dilemma between stable, high-income jobs that cushion against global economic shocks or ditching the grind altogether.

From putting off marriage to ‘lying flat’, Chinese young people are quietly rejecting their country’s rigid social norms, seeking out more mindful activities, and ‘do-gooding’ on behalf of society. How is their growing sense of individualism impacting how they buy luxury?