Elly Lau is a Behavioural Analyst at Canvas8. With a degree in sociology and Japanese studies from the National University of Singapore, she operates at the intersections of cultural insight, strategy and storytelling. Armed with a uniquely APAC perspective, Elly has conducted research on DIY media in Singapore and East Asian art history. She also writes a music criticism newsletter in her spare time and is a lifelong defender of fangirl culture.

Polarised Populations

People are searching for stability in alternative sources of authority

Alt Faith

People are looking for belonging in exclusivity 

Insider Status

Gen Z (born 1997-2010)

Indonesia

Citizenship

Communications

Social networking

TV, film, and social media video

Influencers have emerged as key political figures in the lead-up to Indonesia’s 2024 general elections. While social media has long played a pivotal role in Indonesian democracy, the rise of such creators reflects the increasing overlap between politics, entertainment, and the influencer economy.