Rachel Choi is a Behavioural Analyst at Canvas8. With a degree in Archaeology and Anthropology from Oxford University, she has an interdisciplinary understanding of behavioural and cultural patterns across societies. She has a love for stories that capture the nature of human experience, through writing, media, or material culture. Outside of work, you can find her attending exhibitions, oscillating between overthinking and head-empty-just-vibes, or rewatching her favourite (usually Studio Ghibli!) films.


The need-it-now mentality has become the norm

Compulsive Convenience

Australia

Shopping

Technology

Supermarkets and food

Australian retailer Coles has teamed up with shoppable recipe technology provider Northfork to enhance consumer experience in grocery shopping. As the cost of living crisis continues to affect consumer loyalty, people are seeking out clear benefits and value from the brands they shop with.