Australia is now witnessing a surge in adopting electric vehicles (EVs). As climate change and sustainability issues loom, Aussies are hungry to join the EV market. Everyone from the daily driver to the commuter is assessing their environmental impact, from suburban streets to remote highways.

With lived experience of climate change devastation, eco-conscious Australians are eager to live more sustainably. But a lack of affordable sustainable options is creating a value action gap. How can brands help Aussies stay true to their eco values amid a cost of living crisis?

A survey has revealed that Australians lag behind almost all other countries in the Asia Pacific region when it comes to making sustainable purchases. With a large gap persisting between awareness of climate change and behaviour, brands can help by removing the barriers to sustainable consumption.

Research shows that Australians’ mental health is being strongly impacted by the worsening climate crisis. People are looking for support from brands to help them navigate difficult times, whether by providing transparency around production processes or by offering mental health guidance.