Amid a post-pandemic loneliness epidemic, more and more older people are looking to find love, both IRL and on dating apps. Older adults, especially those with children or previous marriages, have different needs than their younger dating counterparts. How can brands cater to these needs?

As loneliness among Chinese older adults soars, a dating show is tackling stigma. In matching older singles, and foregrounding intimacy and romance, Blind Date and Fall in Love is catering to desires for age-diverse representation on screen, spotlighting opportunities for other media to do the same.

A survey has found that people over 60 are less comfortable talking about or using sex toys than younger Australians. Wild Secrets aims to break this stigma with its ‘Better with Age’ campaign, reaching older Aussies in locations they frequent and through the types of media they consume.

Dementia, Alzheimer’s, and other neurocognitive conditions are outpacing the US healthcare system, meaning the bulk of care for Older Adults often falls to unpaid relatives. Healthtech start-up Rippl is shaking up the system by providing accessible, round-the-clock care for seniors.