Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

People expect brands to rise to society’s challenges

Shared Values

United States

Relationships and dating

Social networking

Swipe fatigue has people turning to unusual spaces to look for love – with people flocking to alternative platforms like Duolingo and Yelp. Drawn by the opportunity to connect over shared interests, people are seeking places where more natural and authentic connections can be formed.