In Australia, collaborative research, industrial patents, and sustainable practices are shaping the fashion industry's future. Brands could lean into the shifting attitudes of consumers worldwide who are hungry to buy products that align with their values and don’t make them feel guilty.

With lived experience of climate change devastation, eco-conscious Australians are eager to live more sustainably. But a lack of affordable sustainable options is creating a value action gap. How can brands help Aussies stay true to their eco values amid a cost of living crisis?

In a UK first, Morrisons has launched recycling stations for coffee pods used in machines. Easy-to-use sustainability initiatives such as this are key to allowing people to make sustainable decisions, especially with most Britons needing clarification about recycling and disposal practices.