Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

People are operating with a heightened perception of value

Critical Spenders

People are plugging into an outsourced lifestyle

Life on Autopilot

United States

Home tech

Home and garden

Home and Relationships

With more time spent at home, people are seeking ways to upgrade their indoor leisure time, but stretched budgets make it difficult. In response, Paris Rhône is launching a new affordable LCD 4K projector, bringing a high-quality home entertainment experience to cost-conscious consumers.