Safa Arshadullah is a behavioural analyst at Canvas8 with a background in organisational studies and strategic communications. To her, exploring behavioural and cultural insights is a means of learning nuances to better foster equity and justice in the world. Outside of work, you can find her tinkering with her chai recipe, taking meandering walks in neighborhoods she’s never been to, or analysing one of the multiple TV series she’s watching.


People expect brands to rise to society’s challenges

Shared Values

Global

Gaza Strip

Palestine

Community and grassroots

Charities

Artists worldwide have joined an initiative where proceeds from sales of their prints go toward medical aid in Gaza. The intersection of art and activism speaks to interesting shifts in how people are approaching fundraising and charitable giving in the context of geopolitical crises.