Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

People want their identities to be reflected in mainstream culture

Collective Equity

United Kingdom

Relationships and dating

Bumble has launched a fresh iteration of its 'My Love is Black Love' campaign, highlighting the experiences of Black British women in dating. As people seek more meaningful representation in the mainstream media, Bumble looks to portray Black women’s identities with nuance and care.