People are increasingly favouring brands that tap into localities and showcase the connectedness and identity of their communities. Tapping into the creative power of Shanghai, Louis Vuitton launched a pop-up event spotlighting the city's vibrancy and cultural heritage.

After rising to international recognition, Guochao captured the attention of global brands. But many campaigns have fallen flat due to a lack of deep understanding of the concept. Canvas8 spoke to Xiaojing Huang, a renowned design strategist and trend expert, about the nuances of Guochao.

Youth unemployment has reached some of its highest rates in China as young people deal with economic uncertainty and reevaluate their lifestyles. These rates reflect a prioritisation of wellbeing and highlight a disconnect between education and employment where brands can help bridge the gap.