eBay is adapting to the evolving e-commerce landscape, targeting Gen Zers’ desire for curated experiences. By harnessing influencer partnerships, tech-driven tools, and focusing on niche markets, the platform is transforming its image from an auction site to a trendy, conscious shopping hub.

E-commerce platform Taobao is a go-to for young Chinese shoppers. But following the release of the Chinese government’s five year plan to develop the ‘silver economy’, it’s modifying its approach to improve its accessibility and usability for the country’s growing elderly population.

Pinterest’s sister app Shuffles has announced that users are now able to find and shop for products through its collages. With its attempts to encourage intentional creativity, it’s appealing to Gen Zers who are craving a visual-centric and for-you approach to social media and e-commerce.

ASOS has signed a three-year partnership with an ad-tech firm to better personalize its advertising and take a more focused approach to reaching customers. Amid dwindling consumer attention online and shifting conversations about loyalty, the personal touch could be key to generating clicks.