Consumers globally are joining a boycott movement to pressure Israel to comply with international law. As proliferating global crises amplify people’s expectations of brands to act in line with their values, the burgeoning movement signals a need for action founded on shared humanity.

A report has found #StandwithPalestine has gained significant online traction on TikTok, as people take to social media to protest the humanitarian crisis in Gaza. As people advocate for social justice in digital spaces, these findings highlight how young people can change how platforms are used.

Roblox players unable to protest Israel's actions in Gaza in person have taken to the game's digital streets to make their voices heard. This form of virtual protest not only facilitates community-building but also democratises activism by including marginalised groups.