Signal6 Nov 2023
Starbucks leans into budding Chinese coffee culture

Starbucks has debuted its Intenso Collection in China, which doubles down on strength and comes in an elevated cup design. As China's interest in coffee grows, caffeine drinkers are looking for niche, strong, and culturally aligned coffee offerings, as well as a focus on premium products.

Starbucks leans into budding Chinese coffee culture