Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

People want their identities to be reflected in mainstream culture

Collective Equity

United States

United Kingdom

Sexual health

Parenting

IVF injection bruising, pregnancy loss, postpartum recovery, and mental health struggles are all addressed in a powerful campaign from Peanut – an online community for mothers. Taking a raw approach, it aims to appeal to society to recognise, understand, and support every dimension of motherhood.