Australian singer Troye Sivan is captivating diverse audiences with his queer-positive and emotive representation of masculinity. His music, complemented by his relatable online presence, allows him to sing candidly about the joys and tribulations of being a young gay man.

Queer romantic comedy Red, White & Royal Blue has become an unexpected hit. The representation of sexual desire between two male protagonists broke new ground by blending raunchiness with emotional intimacy, bringing a much-needed freshness to the popular portrayal of queer sexual expression.

From Killing Eve to Beef, dark femininity narratives have taken over TV and film, providing an expression of female identity that goes beyond more aspirational models of girlhood and womanhood. What do these stories represent and how can brands tap into more transgressive storytelling about women?

I Kissed a Girl is the UK's first ever all-female and gay dating show, set to air on the BBC in Summer 2023. While the portrayal of lesbian and queer women in reality TV has been lacking, brands and content platforms now have the opportunity to centre more authentic and diverse narratives.