Elly Lau is a Behavioural Analyst at Canvas8. With a degree in sociology and Japanese studies from the National University of Singapore, she operates at the intersections of cultural insight, strategy and storytelling. Armed with a uniquely APAC perspective, Elly has conducted research on DIY media in Singapore and East Asian art history. She also writes a music criticism newsletter in her spare time and is a lifelong defender of fangirl culture.

People are constructing meaningful collectives 

World Builders

People are looking for belonging in exclusivity 

Insider Status

United States

Make-up

Beauty providers

TV, film, and social media video

 biopic, Half Magic Beauty has teamed up with A24 to drop a kit for moviegoers to imitate the film’s makeup looks. There’s an opportunity for brands to let audiences be a part of the storytelling process and inspire real-life connections with products.

A24: indie cinema with mainstream appeal

Barbie movie fuels search for pink-infused fashion