Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

Experience Hunters

India

Coffee and soft drinks

Taj Mahal Tea has unveiled a rainfall-powered billboard that plays the Raag Megh Malhar, Hindustani classical music traditionally associated with the monsoon season. With increased appetites for immersive experiences, brands are integrating participatory elements into their comms strategies.