A study has found that a majority of Americans are forgoing roses and chocolate on Valentine's Day this year in favor of gifting cannabis products to their significant other. As behaviors change, people are adapting and updating holidays and traditions to align with their lifestyles.

As more and more states begin to legalize marijuana, Americans are looking to the drug for its mental health and wellness properties. In response, 1906 is tackling the stigma around usage by offering customers a range of functional edibles designed to boost wellbeing and brain power.

Mike Tyson has launched 'Mike Bites' – an ear-shaped weed-infused candy inspired by the monumental moment when Tyson bit Evander Holyfield's ear in a 1997 title match. With the gummies, Tyson is hoping to leverage humor and nostalgia to connect his cannabis brand with a broad audience.

Personal care brands are innovating to meet demands for active, science-backed ingredients from 'skintellectuals'. Within this context, Cellular Goods has introduced the cannabinoid CBG to its formulas – bridging the gap between beauty and wellness via a range of gender-neutral skincare products.