Signal18 Oct 2023
Bumble subverts Gen Z slang in cricket-focused campaign

Building on the hype for the Cricket World Cup in India, Bumble has partnered with renowned commentator Ravi Shastri to encourage Gen Z daters to embrace their individuality. It’s offering a refreshing spin on how to engage with Zers – one that doesn’t try too hard to feel 'relatable'.

Bumble subverts Gen Z slang in cricket-focused campaign