Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Bumble believes that kindness is the key to good dates, and has focused on universal human values in a new campaign – challenging the toxicity and fatigue associated with dating apps. The campaign also tackles sociocultural dating barriers by focusing on the beauty of a genuine human connection.

Weather fanatics in India are gaining popularity online as they share information and track patterns in ways that government organisations can’t. By taking matters into their own hands, these influencers show that people are seeking out evidence-based ways to tackle climate change.