Elly Lau is a Behavioural Analyst at Canvas8. With a degree in sociology and Japanese studies from the National University of Singapore, she operates at the intersections of cultural insight, strategy and storytelling. Armed with a uniquely APAC perspective, Elly has conducted research on DIY media in Singapore and East Asian art history. She also writes a music criticism newsletter in her spare time and is a lifelong defender of fangirl culture.

People expect care and emotional intelligence from brands

Everyday Empathy

People expect brands to rise to society’s challenges

Shared Values

People are constructing meaningful collectives 

World Builders

Gen X (born 1967-1981)

United Kingdom

Sports

Mental health

Community and grassroots

Norwich City FC’s latest campaign for World Mental Health Day has gone viral for its poignant take on men’s mental health. The campaign is leveraging the power of fandom to spark much-needed conversations, and it speaks to the shift towards a more socially conscious football culture in the UK.

How do Britons align sports fandom with their values?

EFL: keeping community at the heart of football