Nicholas Lising-White is a behavioural analyst at Canvas8. With a degree in human geography from UCL, he is interested in the impact of differing cultural conditions on human behaviour. Outside of work, he can be found meandering between cafes on his bike, testing his culinary skills, and intermittently pottering around a rugby pitch.

People expect care and emotional intelligence from brands

Everyday Empathy

United Kingdom

Shopping

Resale and online marketplaces

Savings and investments

A survey has revealed that Britons plan to spend less on non-food purchases this Christmas, turning to online and secondhand marketplaces to find better deals. However, as consumption jars more with climate anxiety, brands may have to take a more circular approach to the festive period.