The village has launched an enticing new program called Work from Ollolai (WFO) to attract digital nomads. It will allow select workers to live rent-free for three months each. ⁠In exchange, they have to teach the locals about their professions, with a keen interest in technology, media, finance, real estate, and architecture. Still, there is also an interest in artists, writers, musicians, scientists, and academics. “During your stay, you’ll have the opportunity to immerse yourself in the lifestyle and culture of the Blue Zone,” the team writes. “You’ll also experience close proximity to untouched nature, savor delectable cuisine, and explore the incredible nearby beaches.”

Post-COVID, people are realigning their expectations around work and play, but inflation makes the latter difficult to achieve for many. The digital nomad approach can help people readjust their priorities without breaking the budget. However, wealthy immigrants moving to new locations for work have been heavily criticised as gentrification at an international level, as seen in the rising costs of Mexico City. Ollolai’s strategy is refreshing because it uplifts the local community through knowledge-sharing. It offers a blueprint strategy for ethically boosting tourism in hidden gem locations, similar to Rosewood Mayakoba in Mexico, which encourages local non-profit schools.