Every major social media channel has at least one problem that threatens to drive users away, whether it’s questionable data collection practices or a toxic virtual atmosphere. As people begin to question the value of mainstream platforms, where are they finding a sense of connectedness online?

Social media platform ETHOS connects Gen Z with people around the world through their values, as opposed to their visual story or follower count, it’s combating the negative effects of traditional social media, making them fall in love with a new way to engage digitally, socially, and emotionally.

Frustrations with legacy social media platforms are increasing, with targeted algorithms causing more distress than desire. To challenge this, RTRO utilises ChatGPT to offer an anti-algorithm social platform that foregrounds positivity and community – a refreshing alternative amid digital fatigue.

Put off by curated feeds, social media users are posting less and turning to group chats and 'dark socials' for deeper online connections with like-minded people and niche communities. Platforms can embrace this shift by leaning into the organic metamorphosis of these online spaces.