Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

People are drawn to honesty and integrity in the post-truth era

Radical Transparency 

Global

Norway

Home and garden

An IKEA campaign has ditched inspirational aesthetics for the messy reality that furniture is often subjected to. Leveraging honesty and transparency, the campaign signifies that the brand's products are designed for life’s big and small challenges, not just to look good.