A survey has revealed that Britons trust more the EU Parliament than the UK Parliament for the first time in 30 years. With mass polarisation fuelling growing mistrust of political leadership, brands are being charged with taking the lead in forging bonds that can unite and reconcile people.

Edelman’s 2022 Trust Barometer shows that Americans' trust in tech continues to decline, with trust scores down 19 percentage points in 2022 compared to 2019. With people worried about tech misusing their personal data, giving people transparency and control is key to regaining trust.

A survey has revealed that American faith in societally important institutions continues to fall, with trust in some – like Big Tech and public schools – at an all-time low. Americans are looking towards peer-to-peer recommendations, putting their faith in smaller spheres of influence.