Rachel Choi is a Behavioural Analyst at Canvas8. With a degree in Archaeology and Anthropology from Oxford University, she has an interdisciplinary understanding of behavioural and cultural patterns across societies. She has a love for stories that capture the nature of human experience, through writing, media, or material culture. Outside of work, you can find her attending exhibitions, oscillating between overthinking and head-empty-just-vibes, or rewatching her favourite (usually Studio Ghibli!) films.


People want their identities to be reflected in mainstream culture

Collective Equity

People expect brands to rise to society’s challenges

Shared Values

People are processing a synthetic reality

Reality Split

People expect products and services that feel made for them

Personal Worlds

Global

Clothing, footwear, and accessories

Apps and software

Community and grassroots

Pinterest has launched AI technology to increase the representation of plus-sized bodies within its women’s fashion and wedding-related content. Consumers want to see an authentic commitment to body inclusivity, especially as stigma and mental health issues for people with larger bodies remain.