Adderall shortages in the US have seen the FDA and DEA approve the use of video games as a form of digital therapeutics to help deal with ADHD. While video games improve concentration for many people with the disorder, it's a temporary solution that is not accessible to everyone.

Lego is celebrating young girls' potential with a campaign that demonstrates what happens when they are given the opportunity to play. Featuring mini figures of female football stars, it highlights the benefits of creative play and the role that sport plays in developing confidence.

With the choice of toys at an all-time high, children making purchase decisions at a younger age, and technology bringing the playground closer than ever before, how can brands build the next big thing for kids? And as the lifespans of fads get shorter, how can brands engineer staying power?

Minecraft: Education Edition is at the forefront of tech education, providing lessons, immersive worlds, challenges, and curriculum all within one platform. This is prompting a new wave of learning experiences for Gen Zers and Alphas, creating a more engaging school environment.