Haribo has launched a product that consists of flavours from Brazil’s different regions. As snacking continues to play a prominent role in consumers’ lives, hyper-localised offerings can bring a sense of novelty and create stronger connections to local market audiences.

By catering to local palettes through hyper-specific flavours, Lay’s is appealing to a variety of taste buds all over the world. In India, flavours such as Masala Magic are helping Lay’s to win favour over rival brands, leveraging the brand’s popularity in a competitive marketplace.

Whole Foods has opened a store uniquely grounded in New York localism, from shelves stocked with tri-state area products to its location in an art deco heritage building. As localism becomes a more prominent luxury value, the store offers sustainability with a gourmet edge.

The market for local culinary tastes is growing in South Africa as brands lean into locally targeted ads and influencers. Accurate reflections of local culture can give people the chance to taste traditional dishes, embrace local heritage, and form meaningful customer connections.