Focusing on the emergent robo-taxi industry, Amazon is piloting Zoox in Las Vegas – however, many Americans aren’t ready to fully trust driverless cars. Brands can overcome the barrier of trust in part by helping people to bridge their intention-action gaps regarding sustainable trip alternatives.

US-based ridesharing service, Revel, has just launched in New York with plans to expand into other markets and territories soon. As consumers look for planet-positive and cost-effective ways to get around, can ridesharing meet the consumer demand for eco-conscious and user-friendly ways to travel?

Autonomous cars are often viewed as futuristic, costly innovations out of reach for most. Israeli company Mobileye is changing that by creating a world-first: a self-driving robotaxi to be launched in Germany later this year. What can brands learn from autonomous and alternative forms of transport?

Baidu has been granted a licence to collect fares on its line of driverless cars in Beijing. With the desire for ride-hailing services seeing a dip due to price surges and disputes over driver rights, the rollout of autonomous vehicles means that easy, stress-free travel is back on the agenda.