Elly Lau is a Behavioural Analyst at Canvas8. With a degree in sociology and Japanese studies from the National University of Singapore, she operates at the intersections of cultural insight, strategy and storytelling. Armed with a uniquely APAC perspective, Elly has conducted research on DIY media in Singapore and East Asian art history. She also writes a music criticism newsletter in her spare time and is a lifelong defender of fangirl culture.

The need-it-now mentality has become the norm

Compulsive Convenience

Gen Z (born 1997-2010)

Gen Alpha (born 2011-present)

India

Education

Banking and payments

Credit cards and loans

The Indian neobank Niyo's latest campaign targets the increasing number of young Indians who are heading overseas for tertiary education. It’s signalling the growing marriage between fintech and education as people seek out stress-free payment solutions for their schooling expenses.