A survey has found that some Gen Z and Y affluent travellers in the APAC region intend on travelling close to home over the coming years. With national identities strengthening, this presents an opportunity to offer authentic luxury experiences that focus on local culture and values.

Gens Y and Z are driving demand for secondhand luxury goods across the APAC region as attitudes to resale shift. There's an opportunity for brands to reinforce the connection between the longevity of luxury items and consumers’ growing concern about more sustainable consumption habits.

The demand for green, natural, ethical, and sustainable products continues to grow among luxury shoppers in Southeast Asia – as does the expectation for brands to do better. Greenwashing concerns are causing some governments to create or tighten regulations against misleading claims.

With lived experience of climate change devastation, eco-conscious Australians are eager to live more sustainably. But a lack of affordable sustainable options is creating a value action gap. How can brands help Aussies stay true to their eco values amid a cost of living crisis?