Graduates taking part in a study investigating deepfakes remembered watching fake films, and some actually preferred the modified versions. Many businesses and countries are reacting to deepfakes' ability to influence humans on different levels and trying to prevent catastrophic outcomes.

In Europe, India, and southern Africa, thousands are interested in Worldcoin, launched by Open AI CEO Sam Altman, an initiative that creates crypto in exchange for an eyeball scan. Solutions to discern humans from AI online respond to concerns over deepfakes, identity theft, and misinformation.

Itaú Unibanco has partnered with GALERIA.ag to celebrate the women who were prohibited from playing football until 1983 – using AI to envision the teams that never existed. As people push for gender inclusivity, this campaign demonstrates how AI can be innovatively used to support social progress.

Maybelline collaborated with Microsoft to produce an AI filter that people can apply during virtual meetings to appear as though they're wearing makeup. Even though this appeals to some people's desire for quick glam, there has also been a backlash against digital solutions that alter appearances.