Rachel Choi is a Behavioural Analyst at Canvas8. With a degree in Archaeology and Anthropology from Oxford University, she has an interdisciplinary understanding of behavioural and cultural patterns across societies. She has a love for stories that capture the nature of human experience, through writing, media, or material culture. Outside of work, you can find her attending exhibitions, oscillating between overthinking and head-empty-just-vibes, or rewatching her favourite (usually Studio Ghibli!) films.


The need-it-now mentality has become the norm

Compulsive Convenience

People want insider status that's community-driven

Inside Track

China

Resale and online marketplaces

Lifestyle

Clothing, footwear, and accessories

Gucci has announced a partnership with Chinese e-commerce retailer JD.com, targeting the increasing number of online luxury shoppers. To reach a broader, tech-savvy audience, luxury brands are having to diversify their shopping channels and upgrade their digital services to meet expectations.