Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

People are looking for a visceral reprieve from the permacrisis

Essential Escapism

People expect brands to rise to society’s challenges

Shared Values

Japan

Singapore

India

Work

Mental health

A study has found that employees in Asia often feel they have to appear busy at work even if they're not doing anything productive. Employers have an opportunity to champion a refreshed mindset towards productivity and help employees manage their time, careers, and social lives.