Jaden Smith has teamed up with Sebastian Manes to create luxurious sustainable luggage from reclaimed sea plastics. As HNWIs begin to prioritize sustainable travel experiences, adding an eco-baggage option provides them with another way to enjoy holistically sustainable trips.

Gucci is releasing the first perfume to be manufactured using carbon capture methods, recycling industrial emissions into alcohol. People are looking for products that go beyond 'doing less harm', appreciating how scientific innovations can help prioritise sustainability in production processes.

Burberry began 2023 with a fresh vision for its identity, bringing the heritage brand into the modern day with an emphasis on contemporary British culture. But what does this refresh say about the shifting desires of fashion fans? And how can heritage labels remain relevant among young consumers?

When it comes to fragrance, Gen Zers are looking for scents that resonate with them, encourage self-expression, and evoke feelings of nostalgia. By foregrounding sustainability, gender fluidity, and olfactory wellbeing, beauty brands are beginning to tap into this values-led cohort.