Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

People want their identities to be reflected in mainstream culture

Collective Equity

People are interrogating the meaning of gender in a polarised society

Byegender

United States

Community and grassroots

Toys and hobbies

Body care brand Billie sheds light on the double standards women face. Employing a tongue-in-cheek tone and the power of nostalgia, the new campaign pulls the lens back on the broader experiences of womanhood, highlighting how expectations are different, ever-changing, and absurd for women today.