The 2023 Reuters Institute Digital News Report has found that a growing number of people trust social media influencers as news sources over journalists. As trust in traditional institutions continues to falter, this study highlights how information is at even more risk of being distorted.

The BBC has launched BBC Verify to tackle fake news and generate more awareness of how information is fact-checked. As people's trust in mainstream media dwindles, educating people on transparency can help to re-engage news-fatigued audiences while addressing misinformation.

Driven away by perceived misinformation and polarized viewpoints, many Americans are feeling disconnected from mainstream news. So, how can media outlets win back audiences? Canvas8 spoke to seven people from across the US about their news consumption habits and trust in the media.

With misinformation fast becoming a mainstay of social media, how do Americans believe the issue should be dealt with? Following on from tracking this behavior in our Communications Sector Snapshot, Canvas8 spoke to eight people in the US to find out how they feel about fake news.