Gens Y and Z are looking for ways to maximize their experiences over the summer of 2023 without compromising themselves financially. A desire for bucket list activities, from travel to concerts, is driving them to embrace travel hacks and more involved financial planning around trips.

Tight budgets are forcing people to think outside of the box to make savings when they travel this summer and beyond. Thankfully, TikTok is awash with people sharing their best travel hacks, from delightfully simple yet sneaky packing techniques to truly brazen money-saving tactics.

Saudi travel company Almosafer is introducing a ChatGPT-powered assistant to help customers plan their holidays. Though AI is shaking up the travel industry thanks to its ability to deliver convenience and personalisation, its application could be limited to simpler enquiries for the time being.

With post-pandemic wanderlust being stifled by inflated living costs, young people are searching for vacations that fulfill their travel desires on a budget. Boutique hotel chain CitizenM is helping to democratize the hotel experience, offering personalized stays that make tourists feel like locals.