Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

People expect care and emotional intelligence from brands

Everyday Empathy

People want their identities to be reflected in mainstream culture

Collective Equity

United Kingdom

Parenting

Mental health

Maltesers has launched a campaign spotlighting the challenges faced by mothers in the workplace. Harnessing the power of laughter and togetherness, the campaign celebrates the village around mums and hopes to inspire people to better support the working mothers in their lives.