Safa Arshadullah is a behavioural analyst at Canvas8 with a background in organisational studies and strategic communications. To her, exploring behavioural and cultural insights is a means of learning nuances to better foster equity and justice in the world. Outside of work, you can find her tinkering with her chai recipe, taking meandering walks in neighborhoods she’s never been to, or analysing one of the multiple TV series she’s watching.


People expect products and services that feel made for them

Personal Worlds

United Kingdom

Skincare

Physical health

GetHarley directly connects people with doctors to get personalised recommendations and professional advice while also providing specialised skincare products. The platform is catering to 'skintellectuals' who know their skin's specific needs and expect tailored solutions.