From tequilas and whiskies to rosés and Champagnes, the number of drinks brands co-created by actors, athletes, and musicians is on the rise. But what do celebrity-founded products tell us about the power of parasocial relationships? And is D2C really a replacement for brand endorsement?

As the Web3 ecosystem has the potential to forge deeper and more equitable relationships between content creators and their fans, platforms like Channel are developing new ways for creators to collaborate and build community. In evolving digital landscapes, is this a way to move co-creation forward?

Glossier and Lego may be worlds apart in terms of product lines, but both boast vibrant online communities where fans share tips and suggestions with like-minded individuals. How can other brands foster a similar level of digital engagement? And how can these groups evolve beyond mere discussion?