Britons are emerging from lockdowns with a new consumer mindset: they’re rethinking overt consumption and are keen to support local and circular economies. Tapping into this is Thriftify, an online marketplace that brings charity shops into the digital realm.

Since 2020, Brazilian personal care brand Natura has been co-opting the Black Friday shopping holiday to encourage people to donate to charitable organisations that work with entrepreneurial women. By making philanthropy a part of everyday habits, it's helping people act according to their values.

Following declining sales as a result of shop closures during the pandemic, Depop is partnering with UK charity shops to help them build successful online businesses on its marketplace. The partnership will satisfy new consumer demands, as people expect brands to create positive change.