People in India are increasingly opting for eco-friendly mud houses that are cheaper and allow them to feel closer to nature. As people look to form stronger connections with the outdoors and national culture, as well as practice natural stewardship, they're looking for alternative living solutions.

As ‘take, make, and waste’ approaches of linear consumption models come under scrutiny, people are changing their priorities from being responsible consumers to becoming responsible owners. What role can brands play in facilitating and leveraging this broader turn towards stewardship?

As the world moves towards eco-friendliness, there’s a demand for vehicles that are sustainable and provide a well-designed and comfortable living space. Grounded is launching an innovative electric RV equipped with modular design and smart technology, but will conscious travelers take notice?

Research has found that people are hesitant to adopt eco-friendly practices like opting for refills because of the perceived inconvenience of these options. While people want to be greener, these choices must be seen as easy to switch to – any visible additional effort serves only as a barrier.